Help Wanted: Creative Thinkers
By Rich Figel
Maybe it's just me, but do the political ads and commercials this year seem really, um... boring? Don't we want to see signs of intelligence and creativity in leaders, whether it's in the business world or government? Instead, we're getting the same old promises of "change" from both sides packaged in patronizing tones as if the candidates were talking to kindergarten kids: Rise and shine, Hawaii...what, is nap time over?
You'd also think the candidates could show more variety in their ad campaigns. But the current dictum is to stay on point and keep on message, ad nauseam. Which is perhaps one reason so many people are turned off and apathetic about elections. Neither party is providing a product that generates much excitement or interest. With so much at stake for our future, it shouldn't be that way.
There's no excuse for the lack of creativity in government and politics. All one has to do is look at the private sector -- or even sports -- for examples of how effective leaders are nurturing and harnessing the power of innovative thinking in their day-to-day operations. I've been clipping articles and bookmarking web pages that have a common theme: the first step to finding better ideas is simply making the effort to be around creative people. The "lone genius" is really a myth. Good ideas come from collaboration. It's about bringing together small groups in an environment that welcomes divergent views and isn't afraid of "failure." Successful inventors, business leaders and artists recognize that sometimes you have to fail repeatedly before you find the answer you're looking for.
Yet when was the last time you heard of a great idea coming from an elected official or bureaucrat? Recently a national magazine published a list of who they considered to be the most creative people in the world... and none of them were in government. Politicians are so fearful of appearing to be too radical or "different" that they govern to the center in such a way that mediocrity is the best we can hope for. Real change requires a certain amount of risk -- and that scares the heck out of most people.
But government leaders can take cues from sports on how to manage risk and reward. I happened to be skimming topics on a local sports message board and came across a post on Boise State football coach Chris Petersen. Anyone who follows college football knows about the incredible success that school has had over the past few years. Although they're extremely disciplined, they also have a knack for pulling off trick plays and doing the unexpected. In the article, Petersen talks about how he became part of an eclectic group of eight creative and innovative leaders in Boise known as "The Gang."
At first he resisted the notion that spit-balling ideas with non-football types would help him as a coach. Then it hit him like a blindside tackle that adding "wrinkles" to their routine could make them a better team. Here's the link to the USA Today article.
And here's another good interview that appeared in Wired magazine about "Where Ideas Come From"...
I wish our new mayor and the next governor would read these pieces and form their own think tanks of people who do NOT come from government, politics or insider groups. Bring in artists, inventors, innovators who have demonstrated an ability to come up with imaginative solutions to both small and big problems.
In my next post, I'll continue the discussion and talk about creative advertising -- and why I love the Mad Men television series so much. Meanwhile, check out our current Career Changers TV show on OC16, which just happens to feature creative thinkers and local inventors. Here's our website link for daily viewing times, and you can also check out our YouTube Channel link on that page as well.
Got thoughts on encouraging creativity in the workplace and government environment? Post your comments below!



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