Weekend Launches New Businesses
By Rich Figel

Whew! I was only at Startup Weekend for two hours on Saturday to do pre-interviews, then returned Sunday for about three hours to shoot a segment for Career Changers TV and hear the final presentations, and I was blown away. It is astounding to see what can be accomplished in 54 hours when you have creative minds combined with motivated, skilled individuals in the same room working towards a common goal.
In fact, some of the presenters said they are moving forward with their ideas for new businesses... and I think a couple of them have a chance to succeed not just locally, but nationally or even internationally. If you missed my last post, Startup Weekend is an opportunity for entrepreneurs to pitch their ideas, vote on the concepts they like the most, then form teams to create a five minute presentation. The panel of judges included successful entrepreneurs and venture capitalists, who have been responsible for investing millions of dollars in startups here and on the mainland. They've also made lots of money themselves. That alone made the $100 admission price worth the cost because the judges were on hand throughout the weekend to act as mentors, who offered advice to the different groups.
Over 40 people attended the first Honolulu Startup Weekend, which was good enough for the organizers (Danielle Scherman of Social Wahines and programmer Dave Pascua) to announce they will be doing the next one in March, and plan on continuing to do them every six months. Both Danielle and Dave had attended SW events on the mainland, and were brought together by the national SW organization, which also sent a facilitator from Seattle to help run things.
They started with 27 ideas pitched on Friday night, which were narrowed down to 15 before the attendees voted on which they liked best. Out of that, they wound up with eight who worked all Saturday and most of Sunday on figuring out logistics, budgets, marketing angles and tag lines, before getting up in front of the judges to sell their concept and answer questions.
The one that took first place also caught my interest when I heard the pitch: GreatHealthOptions.com, which offers consumers a way to find medical treatment by price -- whether you have insurance or not. Brant Wojack, the idea guy, is a programmer by trade like a lot of the participants. But he saw a need created by the gap in health care coverage and thinks his concept could be an effective bridge between consumers, insurers and medical care providers. I was surprised Brant's team won because the panel asked some tough questions, which I surmised meant they were skeptical of the viability of the business model. Apparently, the judges liked their answers.
Second place went to Burt Lum for HeartMyCity.Me, which had early buzz from the mentors. You know how when you see a big pothole or broken streetlight, and wonder why doesn't someone fix it? Burt figures folks can take a photo with their smart phones or text a message to his site, which would then alert the appropriate government agency or civic group about the problem... other users could also add input or "vote" to prioritize fix-it projects. I love this idea because it also puts pressure on taxpayer-funded agencies and departments to do their jobs in a timely manner. One of the judges, a venture capitalist, told me she can see this rolling out across the country and could even go worldwide. (BTW, you may recognize Burt's name from the HPR radio show he does, Bytemarks Cafe... he's got a great story about what brought him to this event, which I'll write more about in a future post.)
Third place went to Sinful Edibles, which started out as a pretty straightforward, attention-getting pitch: Porn Cakes. The presentation emphasized their adult-oriented food creations would be "tasteful" and they even handed out samples to the judges (um, "things" on a stick if you get my drift).
Another idea that impressed me was Kudos, which began as Best Dishes. It's sort of a more specific Yelp type rating service without the negative feedback. Users choose their favorite dishes and the site will match it up with discount deals from the restaurant or food place. I also liked Fruit Box -- a way for people to share their excess mangoes or farmers markets to sell leftover produce instead of throwing it out.
There's a bunch more I have to say about the event and some of the other startup ideas. But I'll save that for when we run the segment on Career Changers TV. Sorry I had to leave out some of the other groups and didn't have room here to talk about the mentors themselves. You can find out more though by going to the StartupWeekend Honolulu site.
If I skimped on details or got anything wrong in my descriptions above, please feel free to post corrections and additional information in the comments section below. I have to approve first-time posters, however, so there may be a lag time before your comments appear.
******
For daily viewing times and more, visit www.CareerChangers.TV. You can also watch video segments from past and present episodes on the CCTV YouTube Channel.



Career Changers




