Archive for the ‘Hawaii TV advertising’ Category

North Shore Fun, Rain or Shine

July 22nd, 2015

One thing you may not know about the Waimea Valley summer movie series and concerts is that the show goes on, rain or shine. Which is an important consideration if you have to drive a long way to get there, given the recent "iffy" weather conditions. Last week, I wanted to see Surf's Up! because who doesn't want to watch a movie about the world of competitive penguin surfing? However, it was raining pretty hard on the Windward side and I thought it might be a wash-out.

No worries though. Don Brown, who handles the movie showings, and the crew at Waimea Valley had it covered -- literally. Instead of having the audience spread out on the lawn, they faced the screen inwards toward the pavilion where the Haleiwa Farmers' Market sets up on Thursday afternoons prior to the movie. After the vendors packed up their wares, lots of families stuck around for the free family movie, courtesy of Waimea Valley's ongoing community outreach programs to bring more locals into the park on a regular basis. And why not take advantage of it if you're looking for things the whole family can do without spending lots of money?

Next Thurs., July 30, they'll be showing Lilo & Stitch. For details, here's the link to our promo spot. BTW, Haleiwa Farmers' Market, which precedes the movie nights, made another Top 10 Best Farmers' Market list as reported in today's Star-Advertiser:

Congratulations to Haleiwa Farmers Market for being included in food52’s “10 of America’s Best Farmers Markets.” Food52 is an online site dedicated to all things cooking. A travel article on the site notes that the Haleiwa market is “one of Oahu’s Premiere Green Markets,” with vendors using inventive packaging to replace plastic bags, food vendors using bio-compostable plates and utensils, and shoppers being encouraged to bring their own bags. The market is one of four run by FarmLovers Farmers’ Markets, owned by Pamela Boyar and Annie Suite. The other markets are in Kakaako, Kailua and Pearlridge. For the complete list of food52 picks, go to

Unfortunately for me, I was unable to stay for Surf's Up! when the rains hit Waimea. I had scheduled a night shoot at the Polynesian Cultural Center, where Brett Lee just started offering Stand Up Paddle tours of the lagoons when the sun goes down and the villages are closed for the evening. It was clear in Laie, so I figured we should film before the rains moved down the coast. The surfing penguins would have to wait for some other time.

The segment we shot on the night SUP tours will air on my August episode of Career Changers TV. You might recognize Brett's name from an earlier piece we did about the Hukilau Marketplace and how he started his North Shore activities biz by winning a business plan competition at BYUH. He used the prize money to launch his Hele Huli Adventure Center at Turtle Bay -- which just unveiled their new mountain bike trails and pump track (here's that video link). Brett's North Shore Explorers biz at PCC is also tied into the new Courtyard Marriott Hotel next door to PCC, which had a soft opening a couple of weeks ago. Guess who runs the activities desk there? Yep, Brett!

night SUP horizontal

Getting back to Waimea Valley for a moment, just a reminder that there are still tickets available for this Saturday's afternoon concert featuring Pomai Lyman, Yoza and local diva, Melveen Leed. Here's the promo spot we did, which includes info on prices (cheap!) and hours. Since they set up canopies on the lawn, you don't have to worry about sun stroke if it's hot or getting wet if it sprinkles a bit. Like I said, they've got you covered either way. And it really is a beautiful place to enjoy local music if you can get away for a few hours this weekend!


For daily viewing times of my Career Changers TV show, visit our website. You can also watch segments from past and current episodes on the CCTV YouTube Channel, which has over one million worldwide views and is growing each month. Advertisers, contact me directly if you want that kind of exposure at affordable prices!

Pardon My French...

June 29th, 2015

PROGRAM ALERT: The new July episode of Career Changers TV premieres Thurs., July 2 at 7:30 PM on Oceanic Cable Channel 12/high def 1012 (a.k.a OC16). We've got a fun segment on master illusionist John Hirokawa and the Magic of Polynesia show, plus a cool story about the new North Shore Bike Park at Turtle Bay, which includes family-friendly bike trails, as well as a pump track for advanced riders! Here's a sneak peek.

Our show host, Theresa Tilley, does a terrific job with our segment introductions, promotional spots and on-camera interviews. Recently, a prominent attorney who hired me to do a website video for him commented on her work in a piece we produced about the Deferred Action for Childhood Arrivals program to help children of immigrants obtain temporary legal status to live in the U.S. He thought she was excellent. No surprise to me, since she displayed the same level of professionalism in the 808HALT human trafficking videos I directed.

She also has a full-time job in sales, representing a huge product supplier for hotels and resorts. Theresa is active with a variety of organizations too, and pops up in lots of photos at fashionable social events with her long-time significant other, Guillaume Maman. "G" as I call him, because my French is terrible, happens to be the General Manager of Loco Boutique. We profiled him in this piece awhile back. Well, G is not just a dashing figure with a charming accent who looks great in formal wear. He's been appointed Honorary Consul in Hawaii by the Consulate General of France -- a pretty big deal from what I understand.

Below is the press release about his new position. Congratulations, Guillaume -- and mahalo to Theresa for sharing this news!

The Consulate General of France in San Francisco has appointed Guillaume Maman as Honorary Consul in Hawaii, effective May 06, 2015. Mr. Maman has been a resident of Honolulu, Hawaii for 28 years and is originally from Paris, France. While in France, he served in the French Airborne Forces and received the medal of National Defense.

Guillaume Maman earned a French Baccalauréat in math, physics and chemistry, studied Economics at the University of Montpellier and a Master’s degree in Finance at La Sorbonne University in Paris. Since 1996, he has been heading a Hawaii based swimwear retail and manufacturing company, Loco Boutique, with locations in Hawaii, Guam, Saipan and Japan. He has also been the chairman of the Matsunaga Charitable Foundation since 2006 and a board member of the Alliance Française of Hawaii since 2007. Prior to his current position, Mr. Maman held many executive positions with high profile companies such as Louis Vuitton and Waterford Wedgwood.

As Honorary Consul of France in Hawaii, Mr. Maman perpetuates the mission of the Ministry of Foreign Affairs and International Development in Paris. He directly collaborates with the Consulate General of France in San Francisco to provide assistance in administrative affairs and protection of French nationals settled or traveling within the state of Hawaii. He also represents the French Republic at official and cultural events in Hawaii and facilitates in deepening the relations between France and the United States.

Guillaume Maman succeeds Patricia Lee following her 18 years of service to the French government as Honorary Consul for Hawaii. “It is an honor to continue the tremendous service that Patricia Lee has provided to France and Hawaii. I feel blessed to have been raised in France and built an executive career in Hawaii, this has provided me with a deep understanding of the cultural differences and similarities between these two places I call home. I hope to serve as a bridge between France and Hawaii.” remarked Mr. Maman.

The Honorary Consul of France office is located at 1436 Young Street, Suite 303, Honolulu, HI 96814. Hours of operation- Monday, Wednesday and Friday from 4pm to 6pm or by appointment Monday thru Friday.

Diana Ross and Other Milestones

June 10th, 2015

DING-DING-DING! One million and counting -- nope, didn't hit the Megabucks slots jackpot in Vegas, but saw my Career Changers TV YouTube Channel cross the one million views mark this past weekend. In an age when videos of cats jumping in boxes or people dancing around to pop hits easily surpass that number in a day, it still represents a big milestone for me because five years ago I wasn't sure my OC16 TV show would even last more than two or three episodes. Posting segments on YouTube was an afterthought. Now, we have subscribers from all over the world. People we featured have been contacted by producers of nationally-broadcast television shows for segments on the Food Network, Travel Channel and Discovery Channel because they saw those pieces on the CCTV YouTube Channel while Googling around for leads on Hawaii stories. You can see our latest videos by clicking here. But you should watch this month's episode on high def widescreen if possible to appreciate the beauty of the quilts that were on display at the Hawaii Quilt Guild Show last month. Just amazing.

As noted in my May 21 post about the end of the Dave Letterman era and Mad Men show, I've been in a New York state of mind (love that Billy Joel song). With Diana Ross coming here to perform this weekend, I had another flashback that reminds me how much things have changed in the past three decades since I left NYC. I was at her 1983 free concert in Central Park -- the one attended by more than 350,000 fans when it started raining, then turned to chaos as young black kids began snatching purses and knocking over stunned, mostly white people who had laid out picnic blankets and brought bottles of good wine and primo pot.

At the time, I lived on W. 89th Street a block from Central Park, where I shared the ground floor apartment of a brownstone with a time share law attorney, who traveled frequently... which meant I often had the large two-bedroom place to myself (brick walls, fireplace, small garden area in back). The Upper West Side was just starting to show signs of gentrification, so there was still a good mix of lower, middle and upper class incomes in that area. But if you went further uptown about 20 blocks or so, you'd find yourself in the heart of Harlem. Rarely did the twain meet in Central Park. Prior free concerts were for musicians like Simon & Garfunkel, who weren't big draws for young African-Americans in NYC, as you can probably imagine.

When all heck broke loose, I was in the vicinity of a group of young preppy types who were distraught and shook up. Two of the girls had their pocketbooks stolen, the guys got punched, they were soaking wet from the sudden downpour, and they needed help. I took them back to my apartment, where they were able to dry off, make phone calls and compose themselves. Turned out they had summer jobs in the Hamptons, where wealthy New Yorkers and the jet set vacation or own second homes. Part of the Hamptons was also a hot spot for gays to hang out during the summer season, as I learned from my boss at a publishing company in Greenwich Village.

The preppy group I rescued were grateful and invited me to stop at the restaurant they worked in if I ever got out to the Hamptons. That didn't seem likely, until my boss -- who was gay and diagnosed with AIDS -- asked me if I'd like to go with him one weekend to his beach house. He wasn't interested in me that way, and he knew I was straight. But his boyfriend was living abroad, he was lonely, scared and knew I liked to party hard -- and that's what people did in the Hamptons. He collected vintage Thunderbirds too, and had a couple at his Hamptons place. We stopped at the restaurant where the preppy kids worked, and they were surprised to see me. I don't know if it was seeing me with Marc (not all gays are obvious in their orientation -- he was though) but instead of greeting me with open arms, they were a bit stand-offish. They didn't offer to show me around town or meet up with me later.

At Marc's beach house, he had disposable plastic utensils, paper plates and cups for me to use because he knew straight people were afraid of catching AIDS from gays, infected with HIV or not. He also had Kaposi's sarcoma, a type of cancer that leads to telltale purplish lesions on the skin. Maybe the preppy kids noticed that when he and I sat down at the restaurant table for lunch. In some ways, being with him was like hanging out with a leper and trying to act like everything was normal while knowing that person was going to die soon. That night, I went to a bar by myself, got very drunk, then took a cab back to his place. He smiled as I attempted to tell him how sad it was for me to see him like this. I started crying, and we hugged. I was too smashed to be afraid of getting the "gay disease" through physical contact. He was just a human being who was dying and all alone. Marc passed away not long after that weekend.

The other lasting memory connected to that Diana Ross concert was what transpired a day or two later in the jazz joint I regularly visited after work. I had become good friends with the bartender, Lee Dobson,  a talented actor who never got that big break to launch his stage or screen career. He was black, smart, funny and we used to joke that I was his "Samurai Brother" after he found out that I was half-Japanese. Most of my friends at the Seventh Avenue South jazz club were black, and when race came up, it was usually joking around about the differences between whites and blacks  -- how we danced, dressed, talked. Jazz music was our common language though.

Anyway, the topic of the Diana Ross concert came up and I told Lee how terrible it was "those animals" came down from Harlem and ruined everything, or something to that effect. There was a look of pain and hurt in Lee's eyes that I will never forget. I didn't consider myself prejudiced, but yes, I had to acknowledge that I viewed blacks from above 125th Street differently than the blacks I knew at Seventh Avenue South. Lee felt things were blown out of proportion because the kids were black -- and he was probably right. Words like "mobs" and "riots" were thrown around by the media, and even myself afterwards. He tried to get me to see things through their eyes -- the have-nots on the outskirts of affluence, watching the wine and cheese set take the best spots in front of the concert stage while they had to push and shove their way through the crowds just to get a glimpse of Diana.

Today, we have an African-American President and I live down the street from the beach the Obama family has stayed at for their Christmas vacations. We've seen attitudes about gays and gay marriage progress a great deal in recent years throughout the country. It's a long way from Central Park and that summer weekend trip to the Hamptons... but there's still too much prejudice, racism and intolerance in the world. New York taught me how to deal with it. Hawaii has shown me that we can do better.

Mad Men, Letterman, Rupert Jee and Me...

May 21st, 2015

Late Show signI stopped watching David Letterman's Late Show regularly a long time ago when he seemed to be falling back on stale bits and spending most of the show on digressive grumblings that went nowhere. He wasn't the quick-witted, anything-goes sardonic young host I grew up with while living in NYC as a bachelor in my mid-20s during the go-go 1980s. By "go-go," I mean there was lots of drinking and copious amounts of cocaine in the bars, jazz joints and after hours clubs I frequented from the Village to the Upper West Side. Bruce Willis, who I knew from Montclair State College, was still bartending at Cafe Central in 1985 -- the year I pulled a geographic and moved to Hawaii, in part, to avoid the fate of people like John Belushi and others who were part of that scene.

Generally speaking, I'm not the nostalgic type who likes to post a bunch of old photos on Facebook and tag people I hung out with way back when. Yet it's hard for me not to reflect on the passing of the Mad Men television series and Letterman show because of personal connections to both that remind me how far I've come or gone, literally thousands of miles away, and how old I am. Aging sucks -- unless you consider the alternative. Just surviving long enough to grow into a crusty, cynical curmudgeon like Dave, can be considered a success in itself. It's like that old song, "I'm Still Here" from Follies: Good times and bum times, I've seen them all.

The other day I had a business meeting with a former New Yorker and during our chat, this younger woman asked how old I was to compare notes about our respective time frames in the Big Apple. I hesitated, thought about fudging by saying "I'm in my 50s" or "mid-50s," then shrugged and admitted: "Fifty-eight. I'm old." Ugh. Why did I feel like I had to apologize for not being young any more?

She appeared to be caught off guard. Her New York and mine were decades apart. She only knew the Disney-tized Times Square version. My NYC was dirty, dangerous, dying from the AIDS epidemic, yet still retaining some of Don Draper's Mad Men business trappings from the 60s and 70s. I even interviewed at Grey Advertising, one of the biggest agencies in the world, rivaling the agency that swallowed up Don's firm. At the time, I was news editor of my college paper and a friend's dad at Grey introduced me to their head copywriter -- a woman, just like Peggy on Mad Men! She looked over sample commercials I wrote, liked a couple, suggested I write more, then get back to her after she returned from vacation. But I needed a job fast, so I never followed up with her and wound up stumbling down other career paths.

After I moved to Manhattan in the early 80s, I got a marketing job in publishing down in the Greenwich Village area. I ducked into a jazz club to get out of the rain one summer evening, and that's where I met musicians from the Late Show band and Saturday Night Live orchestra. It was named Seventh Avenue South and was owned by the Brecker Brothers, well-known jazz musicians in their own right. It became my pau hana hangout, where I held court with Hiram Bullock, the original Letterman band shoeless guitarist (played with David Sanborn often too); Sammy Figueroa, a percussionist (the conga player on David Bowie's "Let's Dance"); Will Lee, still playing bass with the Late Show band; Paul Shaffer would pop in; Jaco Pastorius, the late great electric bass player with Weather Report was a regular... plus a host of other young actors, musicians, artists and riffraff. Hiram told me how Belushi was at his place one night, found a box containing all of Hiram's tax info and receipts, and proceeded to throw them out the window. A few months later, Belushi would OD.

I also befriended David Murray of the World Saxophone Quartet, who I learned was related to Walter Murray -- the UH football receiver, best remembered for dropping a pass that would have given the 'Bows their first victory over vaunted nemesis, BYU. As it happened, on my final night in New York before getting on the long flight to Honolulu, a co-worker scored tickets to the Late Night show as a going away gift for me. I had always wanted to see it live, so it was a big deal. However, David Murray also offered to put me on his guest list for a gig he was doing with another jazz legend, Ron Carter, at the Lush Life that same night. I opted for the Lush Life instead of Dave. Sigh. That was New York in a nutshell -- too many choices, too much to do in too little time.

It's strange how things come full circle. Three years later, I was married, had gone through rehab for alcoholism, got sober and started growing up at the age of 31. That's when I began writing screenplays based on my wild nights in NYC and 28-day stay at Castle's treatment center in Kailua. Eventually, I would get to meet staff writers for Mad Men, who were doing a UH screenwriting workshop. They had worked on the Baywatch Hawaii series, along with former Star-Bulletin columnist, Charlie Memminger. He got that short-lived TV staff job as a result of winning the Maui Writers Conference screenwriting contest -- the same one I came in second place for a script that was set in NYC a year before 9/11 would change the skyline forever.

Me and Rupert JeeIn 2006, my wife and I stopped by the Late Show theater to see if we could get tickets but none were available. We did get to meet Rupert Jee, the Hello Deli owner and frequent guest on Letterman (often put in amusing, uncomfortable situations when Dave would fit him with an earpiece and instruct Rupert to do odd things to unsuspecting parties outside the theater).

I'm still searching for that illusive first big script sale. Heck, I'd settle for a small low budget straight-to-video deal. I used to snicker at shows like Baywatch Hawaii, but now that I'm older, wiser and less full of myself, I realize what it takes to be a professional screenwriter no matter what you or I may think of the quality of the show itself. The Mad Men writers I mentioned had gotten to know Matt Weiner long before he achieved critical acclaim with his series about a Manhattan advertising agency, and the characters we watched grow up (or not) before our eyes. Most don't know what a hard sell it was for the creator of that series to get it on the air. It's really an inspiring story for any writer, artist or entrepreneur. You can read the Fast Company piece by clicking here.

The last night I spent in New York, I remember coming back to my apartment on 14th Street, still intoxicated and high from the Lush Life show. Down on the corner, there was a lone sax player I could hear through the open window, blowing sad, sweet notes -- a serenade for no one in particular. But in my heart, I believed he was playing his song for me. I miss the city... I'll miss Mad Men and Dave too.

Hello Deli sign


For daily viewing times of my Career Changers TV show, visit www.CareerChangers.TV. You can also watch segments from past and current episodes on the CCTV YouTube Channel... including commercials written and produced by this former NYC mad man.



Commercial Interruptions

May 14th, 2015

Before the advent of DVRs, VCRs, and remote controls -- or "the clicker" as my wife still refers to it -- people had few TV programs to choose from, and would sit through commercials rather than get up and change the channel. Fast forward to modern viewing habits, and it's evident technology has not only altered the way we watch television -- it's physically transformed us into couch potatoes. Speaking of which, I found this interesting bit of etymology:

"Very few words have a birthday so precise, and so precisely known, as couch potato. It was on July 15, 1976, we are told, that couch potato came into being, uttered by Tom Iacino of Pasadena, California, during a telephone conversation. He was a member of a Southern California group humorously opposing the fads of exercise and healthy diet in favor of vegetating before the TV and eating junk food (1973). Because their lives centered on television--the boob tube (1966)--they called themselves boob tubers. Iacino apparently took the brilliant next step and substituted potato as a synonym for tuber. Thinking of where that potato sits to watch the tube, he came up with couch potato."

I digress though, which is typical of channel surfers with short attention spans who are loathe to sit through commercial interruptions while plopped down in front of our bigger and bigger high def widescreen TVs. Don't get me wrong -- I'm not pretentious about my television preferences or an anti-TV snob like some people I know, who equate television with lowest common denominator forms of entertainment. In fact, I'd say some of the best writing in the past decade can be found on today's flatscreen TVs.

But I don't like wasting time on commercials that are trying to sell me something I don't need for problems I don't have. So, like a lot of people, I DVR nearly everything and press the >> button to speed through the 3-4 minute commercial breaks on most network programs. As a local TV producer this puts me at odds with myself, since I rely on advertisers to keep my Career Changers  TV show on the air. To get around the problem of channel jumpers, I've tried to be more creative.

Instead of running a lot of short-form commercials (15 to 30 seconds) I run longer info-tainment style segments that are paid for by sponsors, but tell interesting stories about the companies, organizations, or people behind that business. When we do run conventional advertising, I limit my breaks to no more than two 30-second spots or a single minute-long commercial to reduce the likelihood of viewers switching channels. With other network programs, I can basically watch most of two shows in the same half hour because they pack so many commercials into each break. Which is bad for the advertisers who pay for those time slots. The ad sales people tell clients they'll be running the spot dozens of times in a short period -- what they don't say is that commercial is going to be buried in a string of 7 to 8 other ad messages that probably have no relevance whatsoever to the client's target market.

I'm not sure when 30-second spots became the norm, but I decided to go old school on new commercials I produced for Waimea Valley and Remington College, two of my long-time show sponsors. For them, I did one-minute commercials because I felt the extra time would help sell the upcoming Summer Concert Series at Waimea Valley (here's a link -- great summer line-up and great deal!) and the new Remington campaign features Augie T, so we wanted to take advantage of his comedic talents. What's more, Augie has a talent for connecting with local folks, so I wanted to let him interact with actual students (which was a lot of fun too).

Here's one of the Augie T commercials that showcases his comedy skills, while this one displays a more serious side of Augie.

So, let me ask you: How long are you willing to watch commercials before changing channels? Or do you DVR most of your programs too?


For daily viewing times -- subject to change due to high school sports lately -- please visit www. CareerChangers.TV. You can also watch segments from past and current episodes on the CCTV YouTube Channel, now closing in on one million total views... which is great for our paid sponsors, and another way conventional television viewing has changed!