By Rich Figel
Help Wanted: Spokesperson for 30-second commercials who can appeal to local audience, age range of 18 to mid-30s primarily. Must have outgoing personality, strong "Q Rating" among Hawaii residents (recognizable and respected). Ability to ad lib and be witty on demand is a plus. Pay open to negotiation. Contact Career Changers TV producer for details.
As yesterday's news about Augie T's involvement with a home security company that left customers in the dark demonstrates, both the advertiser and the paid spokesperson must do their due diligence before entering into a business relationship. In case you didn't see it, KGMB ran this story about Hawaii Alarm on April 9 in which Augie says he was a victim too. A few months ago, he originally planned to do an OC16 comedy/infomercial type show about himself becoming the VP for this new security company, Hawaii Alarm. Interesting idea, right? Blend the sell part of the story with humor to draw the audience in. There was just one problem: Oceanic Time Warner Cable sells a home security system, so Augie's show would be competing with OC16's parent corporation. On to Plan B.
I'm not sure if it ever aired, but I think Augie's "Funny Business" show was going to run on another channel that didn't conflict with OC16's relationship to Oceanic Time Warner. There was a link to the "Funny Business" video on the Hawaii Alarm site, but the video is no longer available. Since I don't know Augie personally, I have no idea what went down with the owner of that company or if Augie ever got paid for his work on behalf of them.
In any event, I have a well-established local advertising client who is looking for suggestions on a spokesperson -- someone like Augie, perhaps. Or maybe a young, upcoming musical artist/entertainer? It has to be someone who is affordable and looking for the extra exposure at this stage in his or her career. And the person needs to have some local street cred that will stop viewers from automatically switching channels when the commercial comes on TV.
If you have any recommendations, please post them in the Comments below (takes awhile for me to moderate and approve new comments) or send me an email to email@example.com. Thanks!
The new April episode of Career Changers TV features interesting stories about Pacific Biodiesel and Waimea Valley's business turnaround. Please visit www.CareerChangers.TV for daily viewing times, or go to the CCTV YouTube Channel to see the low res video versions of past and current segments.