By Rich Figel
Viewers who have tuned into the August episode of CCTV may have noticed some changes -- and mistakes. It happens. Start-up ventures go through growing pains, and our OC16 show is no exception. But bringing in new people can spur fresh ideas and create better chemistry in the long run.
Taking over as our on-camera host is Theresa Tilley. She's been a model, beauty pageant winner, and has done commercials and print ads. Theresa was also a Research Analyst for the Hawaii State Senate Judiciary Committee and Executive Director of an environmental non-profit organization. Her current full-time job is in sales and marketing. In short, she's a career changer herself, who combines looks with brains. (Is it sexist to say that?)
Behind the camera, we're working with two young guys who have experience in a variety of businesses that fit our goal of becoming a multi-media marketing company. Marc Edward was a professional photographer, wedding videographer and entrepreneur. He's also producing his own new TV show about local artists and risk-takers with unusual career choices, so Marc is a good fit for us.
Also joining the CCTV team is Robert "Aukai" Reynolds, a friend of Theresa's who will be shooting, editing and producing segments as well. He has his own website development company called Zeyar, and I'll be working with him to provide his web clients with cross-promotional opportunities on our TV show.
See where this is going? We're filling a niche for small businesses that need exposure, but might not be able to afford mass advertising campaigns in print or on the network TV stations. What's more, we plan on creating viral videos for local businesses that tie into word-of-mouth social media networks. Low cost productions with potentially big impact. If you want to know more, drop me an email.
As for the mistakes... well, trying to coordinate two new videographers with my former producing partner presented some technical challenges. Names that were supposed to be included in graphics got left out. Editing fixes weren't made in time for the deadline. Typos slipped past us that wound up on screen. I take responsibility for those things, and we're making the corrections. The good thing about being on OC16 is that the revised version will run for the rest of the month after we fix the problems.
Special Offer: In reference to the above mistakes, we omitted the name of Judy Wilkinson, VP of Sales for Ohana Deals, a local company that she created with her daughter (Amy Choi) to offer great bargains through their website and emails. I heard about them through a Tweet from Roxanne Darling, for her client Kalapawai Market in Kailua. Ohana Deals put together a limited time offer to get $50 worth of food for just $25. Within a week, they reached their target of 300 customers who took advantage of that offer.
If you have a business or store that might benefit from special promotions like that, visit their website for contact info. If you want to be sent emails about other deals, it's easy to sign up! Make sure you tell them Career Changers sent you.
For viewing times and links to our YouTube Channel videos, please visit www.CareerChangers.tv!