By Rich Figel
Our new show for April starts airing Thursday at 8:30 PM on OC16. You can find other viewing times throughout the week on our website -- but that's not all. If you haven't visited www.CareerChangers.tv, check it out. There's links to all kinds of stuff related to job-hunting and starting a small business.
Since I am technologically-challenged, I needed help creating a website from scratch. We turned to Mahlon Moore, who had built a site for The Pet Hui show, which is produced by my CCTV partner, Ron Darby. When I first spoke to Mahlon on the phone, I instantly recognized his voice from radio traffic reports.
It turns out he's a career changer himself. Some of you will remember he was a DJ for 101.9 Smooth Jazz, which later became Star 101.9. In addition to programming music, he was responsible for updating the station's website, and found that he enjoyed doing web design work. Friends and family asked him to do their websites (for free, of course).
After he left full-time radio, Mahlon needed to supplement his income from traffic reports and his Hawaii News Now announcer gig. In 2009, he launched Linkscreen and began looking for paying clients.
But business was slow at first, and when the economy went sour, Mahlon had to adapt to the market place. He changed his pricing and took on clients who couldn't afford big upfront fees, charging low monthly rates to spread out the cost for people on shoestring budgets. He says that approach has worked like a charm during the recession.
Nowadays, just about every business or organization needs to have an easy-to-navigate internet site. But if you don't want to get involved with having to set everything up yourself and figuring out how to register domains, etc., I highly recommend you give Mahlon a call or email him through his Linkscreen site.
You can also check out a CCTV video tips segment he did for our show:
Mahlon's YouTube Tips for Small Biz Owners.
Here's the link for his Linkscreen site. And don't forget, he's also got a great voice for commercials or radio/TV spots!